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Wednesday, February 24, 2010
Olympics Rule the TV Air Waves
The Winter Olympics ruled in the ratings last week, treating NBC to an average audience roughly three times the size of its nearest rival, Fox.
NBC's coverage of the Winter Games held seven of the top eight spots for the week, the Nielsen Co. said Tuesday. Overall, NBC trampled its competition with an average of 24.8 million viewers (14.1 rating, 23 share) in its first full week of Olympics coverage, with the network surely cheered that another week awaits before the torch is doused.