Wednesday, February 24, 2010

Olympics Rule the TV Air Waves


The Winter Olympics ruled in the ratings last week, treating NBC to an average audience roughly three times the size of its nearest rival, Fox.

NBC's coverage of the Winter Games held seven of the top eight spots for the week, the Nielsen Co. said Tuesday. Overall, NBC trampled its competition with an average of 24.8 million viewers (14.1 rating, 23 share) in its first full week of Olympics coverage, with the network surely cheered that another week awaits before the torch is doused.

For the week of Feb. 15-21, the top 10 shows, their networks and viewerships: Winter Olympics (Wednesday), NBC, 29.4 million; Winter Olympics (Saturday), NBC, 26.7 million; Winter Olympics (Monday), NBC, 25.2 million; Winter Olympics (Thursday), NBC, 24.8 million; "American Idol" (Tuesday), Fox, 23.9 million; Winter Olympics (Friday), NBC, 23.30 million; Winter Olympics (Sunday), NBC, 23.29 million; Winter Olympics (Tuesday), NBC, 20.3 million; "American Idol" (Wednesday), Fox, 18.6 million; "Undercover Boss," CBS, 13.8 million.

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