Sunday, April 11, 2010

Masters Ratings on Thursday Almost Double Thanks to Tiger Woods

The Nielsen Co. said 4.94 million people watched ESPN's opening round coverage on Thursday, 47 percent more than last year's first round. The reason was abundantly clear: curiosity-seekers who wanted to see how Woods looked, acted and played golf since his personal life publicly crumbled in a shocking sex scandal.

Besides the ESPN updates, people who wanted to follow Woods' round on Friday had other options. CBS, which is televising the final two rounds this weekend, followed Woods with live streaming on its Web site from the 10th hole to the end. reported it had 556,090 unique visitors to its Masters coverage on Thursday, compared to 239,013 for the opening round of the 2009 tournament.

The big number for CBS to shoot for this weekend is 14.9 million. That's the biggest average audience for Master's coverage since the start of record-keeping in 1977, achieved for the final round in 2001, Woods' third Masters championship. Courtesy: The Huffington Post. Click link for full post.

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