Wednesday, September 28, 2011

Doritos Raises Stakes in Super Bowl Ad Contest

Photo: NBC

Caption: The next Doritos Super Bowl ad winner could get a chance to work with Andy Samberg, left, shown here with Justin Timberlake in their notorious skit about a box.

PepsiCo’s Doritos chip brand this week rolled out the sixth annual installment of its “Crash the Super Bowl” contest, in which users create their own 30-second Doritos ads and compete for the chance to see them air during Super Bowl XLVI. If the spot proves to be the game's most popular, the creators will walk away with a hefty $1 million prize.

This time around, the winning ticket also includes the chance for a big break in Hollywood. Doritos said the creator of the most popular ad as determined by the USA Today Ad Meter will also be given the chance to join forces on a to-be-determined Doritos TV project with entertainment group The Lonely Island.

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Doritos raises stakes in Super Bowl ad contest

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